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Where Focus Goes, Energy Flows - Tony Robbins

Our food should be our medicine and our medicine should be our food - Hippocrates

Be the Flow - Jay-Z

The idea is that flowing water never goes stale, so just keep on flowing - Bruce Lee

Creativity is energy being put to work in a constructive fashion - Frank Barron

Cera di Cupra


Cera di Cupra is a historic brand launched in the fifties thanks to the insight of Dr Nicola Ciccarelli, who brought Italy's most famous beauty cream into being.

This pharmacist from Cupra Marittima was able to observe the exceptional qualities of the fragrant wax the bees guard in their impenetrable hives. To the blends it is part of, it brings properties that are difficult to obtain from other ingredients. Adding other, also strictly natural, substances, Dr Ciccarelli created a remarkable cream that he named Cera di Cupra: "Cera" on account of the natural beeswax ("Cera" in Italian) it contains, and "Cupra" like the name of the founder's native town, but also the name of a beautiful divinity, the goddess Cupra.

Other products have been created since then, most of them using the precious beeswax as their main ingredient. Today, Cera di Cupra is a complete line of products for face and body, capable of ensuring the level of quality, reliability and naturalness that the skin needs in order to stay young-looking and beautiful at any age!